Apple Digital Ads Gain on Facebook and Google – Investopedia
As Apple gets set to unveil its latest iPhones today, a new report shows it is gaining on digital ad rivals Facebook and Google.
According to a report by InMobi’s Appsumer, Apple’s ad business has thrived after the company’s controversial iOS privacy update last year undercut the user tracking efforts of app developers. The update asks iPhone users for permission to share their data across apps and also offers the option to opt out of being tracked.
The update, called App Tracking Transparency, significantly impacted the ad models of many ad-dependent companies including Facebook and Snap. Facebook's ad adoption rate fell three percentage points to 82.3%. Google’s rate declined two points to 94.8%. Apple's ad business grew its adoption rate to 94.8% from a year ago.
Facebook parent Meta (META) shares are down about 52% this year, while Google parent Alphabet (GOOGL) shares fell about 25%. Snap (SNAP) shares are down about 75% this year. Apple (AAPL) shares are just about 14% lower.
Company Profiles
Company News
Company News
Company News
Company News
News
When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site.
