Is It Time For Your Next Capital Markets Day? – Forbes
There are many reasons to reach out to your investors. Not least of them is making sure they keep … [+]
If you are a CEO or if you lead a corporate Investor Relations team, you have probably already toyed with the idea of running an event for investors and analysts, to showcase the expertise of your company and bring them up to speed on your latest strategic developments. And then, maybe, you got discouraged. A Capital Markets Day? Really? Is that not going to be too time-consuming or too costly? How about we wait until we have some big news to share?
Actually, these are restrictive views: investors always appreciate an inside look at the workings of a business, and they will always give credit to a company for building a touch point with them outside of the imposed calendar.
In fact, the first thing you need for Capital Markets Days is a mindset shift. Stop looking at them as a place to defend your guidance. Instead, try to put yourself in an investor’s shoes. When was the last time they heard your key strategic messages? Don’t you feel that they would appreciate an update of your equity story?
Of course, your schedule is tight and your budget is limited. Of course, financial disclosures are increasingly regulated and that doesn’t make your life any easier. But the opportunity to build a consistent narrative around your overall strategy should not be overlooked. Nor should the chance to bring together key contributors to your equity story. Especially post-pandemic, when we have all learned the value of engaging in informal dialogue.
With that in mind, start by asking yourself a few key questions:
A successful CMD is all about planning, and that includes taking the time to make what you say fit … [+]
Do you still wonder whether you need a Capital Markets Day? … If you do, the answer is probably yes.
