Khetia's Supermarket Expansion Drive: Retailer Opens Another Branch in Eldoret, to Unveil Other Outlets – Tuko.co.ke
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Khetia's Supermarket has opened a second outlet in Eldoret town as it intensifies its competition in the retail business.
The new branch brings the retailer's total outlets to 22 across the country.
Khetia's head of operations, Benard Andera, told TUKO.co.ke that they employed 45 staff in the new outlet at Highlands Mall.
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The family of the late Eldoret North lawmaker Reuben Chesire owns the mall.
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Andera noted that Eldoret is a fast-growing town that is good for investment. He lauded the Uasin Gishu county government for supporting investors.
The unveiling of the new branch was graced by Nairobi Securities Exchange (NSE) chairman Kiprono Kittony as the chief guest and local leaders.
The family business, under the management of Ashok Khetia, started as a small wholesale shop in May 1982 in Kitale, Trans-Nzoia county.
Khetia's small shop was based in Laini Moja and started with two employees who hawked goods to Trans-Nzoia residents using a pickup vehicle.
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The retailer launched its first supermarket in Bungoma town in 1994 before setting up another in the early 2000s.
It then put up a bigger supermarket named Gigamark in Kitale, which serves as its headquarters.
As business boomed, the retailer acquired property across major Western and Rift Valley towns, including Kabarnet Mineral Water Company.
Khetia's Supermarket has flourished even as other retailers such as Uchumi, Tuskys, and Nakumatt went under.
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Source: TUKO.co.ke
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